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BASF launches new brand for the construction industry in Thailand

Source: | Updated: Mar 16, 2016

BASF launches new brand for the construction industry in Thailand

 New solutions to help make construction more efficient and enhance building quality: Smart Dynamic Concrete™ and MasterSeal® M820
 BASF demonstrates commitment to the construction industry

BASF, the world’s leading chemical company, today launched the Master Builders Solutions brand in Thailand. On the occasion of the launch, the company also introduced two solutions that can help make construction more efficient while enhancing the quality and reliability of buildings.
 At the launch event, which was attended by more than 100 leaders of the Thai construction industry, Mr.Boonchai Opas-iam-likit, Chairman and Managing Director, BASF Group in Thailand said, "Familiar names in the Thai construction market today include MasterTop® for flooring or MasterSeal® for waterproofing. Now, with the full range offered under the Master Builder Solutions brand, we can help the Thai construction industry create their Masterpieces. This simple and consistent branding represents BASF’s expertise gained from more than a century of worldwide operations, with the development of innovative solutions that contribute to the sustainable development of construction industry in Thailand. It gives us the wide-ranging ability to provide expertise that will help our customers to be successful and stay competitive now and in the future."

BASF launched the global Master Builders Solutions brand in March of this year. The global brand is a sign of BASF's commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands. It also brings all of BASF’s expertise together to create chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than a century in the global construction industry.

Two new products are introduced today which will help construction experts in Thailand enhance efficiency and reliability of their buildings.

Smart Dynamic ConcreteTM
BASF’s innovative Smart Dynamic ConcreteTM (SDC) can upgrade low and medium strength concrete grades with outstanding characteristics such as flowability and self-consolidation without segregation, thus enhancing the construction efficiency by eliminating the vibration process. The self-consolidation characteristic allows building structures to achieve good construction quality and prolong life span. 
MasterSeal® M820 - Spray Applied Waterproofing
A culmination of 25 years of development and experience, this unique high performance PU based waterproofing solution is for applications to both underground and superstructures. It maximizes speed of construction while ensuring quality assurance on site. It is spray applied, seamless, tough, and sets in 20 seconds, and is a Green Label certified product.

About the Construction Chemicals division
BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions. The Construction Chemicals division’s 6,400 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction. The division operates production sites and sales centers in more than 60 countries and achieved sales of about €2.3 billion in 2012.

About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

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